Socialens
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Instagram research for brands and marketers

See what's really working on Instagram.

Track the public accounts you compete with, find the hashtags worth a post, and see how far your own posts actually reach. Every figure shows what it covers, and every estimate is labeled as one.

Start your 7-day free trial See what it does

Then $15 a month or $162 a year. Socialens needs an Instagram Business or Creator account linked to a Facebook Page, so please check before you buy.

Sample data, for illustration

What it does

Everything you'd check by hand, without the spreadsheet.

Connect your own Instagram professional account once. Socialens uses that connection to read public Instagram data, keeps it all in one workspace, and does the counting for you.

Competitor research

Track any public Business or Creator account

Add the brands you watch and see their followers, follower growth, how often they post and how well it lands, all in one card. Find out whether their reels or their feed posts do better, which hashtags they lean on, and how every recent post performed.

  • The last 7 days, the last 30, or every cached post, up to 200 per account
  • Follower history that builds from the day you add an account, refreshed every day
  • Side-by-side comparison, including the hashtags accounts share
  • A printable report, plus CSV and Excel exports
Sample data, for illustration

Hashtag research

Find the hashtags worth a post

Search a hashtag to see its top posts and what has been posted in the last 24 hours, the tags people use alongside it, and what a typical top post earns. You'll know whether you can rank there before you try.

  • 30 unique hashtag searches in any 7 days, Instagram's own allowance, with the count shown before you spend one
  • Reopening a hashtag you already searched in that window is free
  • Open any hashtag a tracked account uses to see its posts with that tag, without spending a search
Sample data, for illustration

Your own account

See how your own posts really perform

For the account you connect, Socialens reads Instagram Insights: the reach, saves, shares and views of every post, next to its public numbers. They stay on your own page, because Instagram only gives them to the account that owns the post.

  • Reach and views for every post, reels and feed posts compared
  • Kept apart from the competitor tables, so no one mistakes your private numbers for theirs
Sample data, for illustration

How we measure

Numbers you can put in front of a client.

Instagram releases only some figures for accounts you don't own. Socialens shows exactly what it released, labels anything estimated, and tells you when the data runs short.

Estimated engagement, for accounts you don't own

(likes + comments + reposts)/followers

Taken as the median across the posts in your time frame, and marked est. wherever it appears. Instagram doesn't release reach for other people's accounts, so followers stand in for audience size, and the label says so.

  • A median, not an average

    One viral or boosted post can't drag an account's figure. The summary describes a typical post.

  • Coverage, stated

    Every time frame shows how many posts it covers and their first and last dates. If Instagram stops short, you're told.

  • n/a is never zero

    When Instagram doesn't return a figure, you see n/a, not a number someone made up.

  • Private stays private

    Reach, saves and shares appear only for your own posts, because only the owner ever gets them from Instagram.

How it works

From checkout to your first insight in three steps.

  1. Start your free trial

    Choose monthly or yearly at checkout. Nothing is charged for 7 days, and your license key arrives by email.

  2. Sign up and connect

    Enter your key, continue with Facebook and choose the Page linked to your Instagram account. That one dialog creates your login and connects Instagram.

  3. Start researching

    Add the accounts you want to watch and search your first hashtags. Tracked accounts refresh on their own every day.

Pricing

One plan. Everything included.

Every feature, billed monthly or yearly, starting with a 7-day free trial. Cancel any time.

Monthly

$15/ month

Billed every month once your free trial ends.

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Save 10%

Yearly

$162/ year

$13.50 a month, billed once a year after your free trial.

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  • Track public Business and Creator accounts
  • 30 hashtag searches in any 7 days
  • Reach, saves, shares and views for your own posts
  • Side-by-side comparison and printable reports
  • CSV and Excel exports
  • Follower history from the day you start

Prices in US dollars. Checkout and billing are handled by Lemon Squeezy, and you can cancel any time from the billing link in your purchase email.

Questions

Good to know before you start

More in the full FAQ, including what every number on the dashboard means.

Can I see a competitor's reach, saves or shares?

No. Instagram releases those only to the account that owns the post. For other accounts, Socialens shows the public figures Instagram does release, plus a clearly labeled engagement estimate.

Which accounts can I research?

Any public Instagram Business or Creator account. Instagram doesn't let apps look up personal or private accounts.

Why is hashtag search limited?

Instagram allows each connected account 30 unique hashtag searches in any 7 days. Socialens keeps count, shows what a search will cost before you run it, and reopening a hashtag you already searched in that window is free.

Will Socialens post anything on my account?

Never. Socialens only reads. It can't post, comment, like or send messages.

Do I need a card for the free trial?

Yes. The checkout asks for a payment method to start the trial, and nothing is charged until it ends. Cancel before then and you won't be charged.

How do I cancel, or delete my data?

Cancel any time from the billing link in your purchase email. Deleting your workspace removes your Instagram connection, tracked accounts and cached data straight away. The data deletion page has the details.

Stop guessing what works on Instagram.

Start your 7-day free trial. One Facebook dialog and you're in.

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